Welcome to Madagascar,
a mega-diverse island where cultures,
colours & communities come together.

Soava puts the spotlight on handcrafted products
made by local communities in Madagascar which
helps in supporting the economy of the island.

In addition to its rich bio-diversity, Madagascar
boasts about the craftsmanship by local
communities, who care about their product, about
the environment and most importantly, about you.

Welcome to Madagascar,
a mega-diverse island where cultures,
colours & communities come together

Soava puts the spotlight on handcrafted products
made by local communities in Madagascar which
helps in supporting the economy of the island.

In addition to its rich bio-diversity, Madagascar
boasts about the craftsmanship by local
communities, who care about their product, about
the environment and most importantly, about you.

The Madagascar Story

Often known as the land of lemurs or the place in that animated movie, Madagascar is a gem, that’s yet to be fully explored. The fourth-largest island in the world transports you to a different era with its ethnic groups, its biodiversity and the sense of community that the people of this island hold very close to them. There is a lot happening on the island and at the same time, the locals live by a common Malagasy phrase that goes by ‘mora mora’ which translates to slow living & no worries. It’s within this duality that you’ll find the magic that the island has to offer.

The Soava Connection

The island of Madagascar offers diversity not only in terms of nature but also with the local communities that have been staying there since times unknown. There are approximately 18 Malagasy ethnic groups and while they all have their own cultures and traditions, they share a common language which gives them all a sense of belongingness. Despite its richness, when it comes to all things nature, the economy of the island is in peril owing to the socio-political conditions that exist there.

Soava, as a brand, wants to step in at this juncture and do their small part of shedding some light on the rich culture, heritage and craftsmanship that is omnipresent in Madagascar. It promises to connect you straight to the local communities who’ve worked on their art and craft for ages and want to bring you things that are not only great for you, but also for the ecosystem as a whole.

Our founder speaks!

Madvi Harchad, Founder

Although being of Indian Origin, Madvi believes that her heart belongs to Madagascar, the island she called home for over two decades. Although she was born in Antananarivo, the tongue-twisting capital of the Red Island, she spent most of her life in Diego Suarez - a small city in the north of Madagascar; she considers herself a Zanatany – which translates to ‘child of the land’ in Malagasy. Apart from the obvious beauty and bounty that the island has to offer, what took Madvi’s heart was the embracing nature of the island; how it welcomed her ancestors who arrived by ship a century ago. As she grew up in Madagascar, the difficulties of life omnipresent in certain corners of the island had her thinking; thinking on how she could contribute to the history of her homeland keeping humanism in the centre and that’s how Soava was born.

With Soava, Madvi intends on taking you on a journey that’s beautiful and honest. A journey that’ll give you an insight into the lives of the men and women who work on this island with an eco-responsible approach and she hopes that you’ll fall in love with it too, just like she has and will always be.

Madvi Harchad, Founder

Why choose
our products?

We Promote
Malagasy Craftsmanship

We help Boost
Local Economy

We Encourage
Responsible Consumption

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